JTUS, Vol. 02, No. 7 July 2024
E-ISSN: 2984-7435, P-ISSN: 2984-7427
DOI:
https://doi.org/10.58631/jtus.v2i7.102 |
Development of Competency Standard for
Creating Environmental Product Declarations (EPD) to Enhance Brand Reputation
Surono Surono
Universitas
Asa Indonesia, East Jakarta, DKI Jakarta, Indonesia
Email: [email protected]
Abstract The development of competency standards
for creating Environmental Product Declarations (EPDs) is crucial for
enhancing brand reputation by ensuring accurate, reliable, and
internationally compliant environmental reporting. This study aims to
systematically develop and validate these standards to support sustainable
business practices, employing a qualitative approach using the Gall and Borg
model and the Regional Model Competency Standards (RMCS) framework. The
research clarifies development requirements, confirms systems and
regulations, identifies potential issues, explores relevant data, and
formulates and validates competency units. The results highlight a
comprehensive process that emphasizes the application of sustainability
principles, appropriate use of technology, and collaboration with stakeholders
to ensure transparency and accuracy in environmental impact reporting.
Additionally, the study developed a model illustrating the alignment of
competency standards with industry SOPs, curriculum, and modules, effectively
structuring competency development. The study concludes that companies
implementing these standards can produce better and more transparent EPDs,
critical for building consumer trust and loyalty. By aligning industry needs
with educational outcomes, the standards bridge the gap between theoretical
knowledge and practical application, demonstrating a commitment to
sustainability and significantly enhancing brand reputation. Keywords:
Environmental Product Declarations (EPD), Competency Standards, Brand
Reputation, Sustainability, Environmental Responsibility. |
INTRODUCTION
In
the modern industrial age, awareness of sustainability and environmental
responsibility is increasing. Consumers are now more concerned about the
environmental impact of the products they use and tend to choose products
manufactured with environmentally friendly practices. This has encouraged
companies to be more transparent in reporting the environmental impact of their
products, one of which is through Environmental Product Declarations (EPD).
An
Environmental Product Declaration (EPD) is a document that provides measurable
and verified environmental data about the environmental impact of a product.
EPDs are crucial because they offer transparency to consumers regarding the
environmental impact of the products they use. According to
Developing
competency standards in drafting Environmental Product Declarations (EPDs) is
essential to ensure that the documents are accurate, reliable, and compliant
with international standards.
Brand
reputation is significantly influenced by how a company manages its
environmental responsibility. Companies that demonstrate their commitment to
sustainability through transparent Environmental Product Declarations (EPDs)
tend to have a better reputation in the eyes of consumers.
The
lack of clear competency standards in drafting Environmental Product
Declarations (EPDs) can result in inaccurate or incomplete information, which
in turn can damage the reputation of the brand.
This
research raises several key questions: What are the key competencies required
to develop an effective EPD? How can the development of competency standards
improve the quality of EPD? And, how can a quality EPD affect brand reputation?
The objectives of this research include identifying the key competencies
required in drafting the EPD, developing competency standards for EPD
preparation, and evaluating the impact of EPD on brand reputation.
RESEARCH METHODS
This
study employed a qualitative approach with a descriptive research design. The
methodology was enriched by incorporating the Gall and Borg model as well as
the RMCS (Regional Model Competency Standards)
1. Identification
of Needs: Assessing the specific needs of the target population.
2. Literature
Review: Conducting a thorough review of existing literature to inform the
development process.
3. Planning
and Development: Designing the research plan and developing the necessary
instruments for data collection.
4. Data
Collection: Gathering data through various means such as surveys, interviews,
and observations.
5. Data
Analysis: Analyzing the collected data to identify
patterns and insights.
6. Evaluation
and Revision: Evaluating the findings and making necessary revisions to improve
the research outcomes.
In
this study, the Gall and Borg model was used to systematically develop and
refine the competency standards for drafting Environmental Product Declarations
(EPDs). The RMCS framework was integrated into the methodology to ensure that
the competency standards developed are relevant and applicable across different
regions. The RMCS provides a structured approach to defining the skills,
knowledge, and abilities required for specific roles and ensures that these
standards are aligned with regional industry needs. The steps involved in the
RMCS approach include:
1. Stakeholder
Consultation: Engaging with industry experts, educators, and other stakeholders
to gather input on the necessary competencies.
2. Competency
Mapping: Identifying and mapping the key competencies required for drafting
EPDs.
3. Validation:
Validating the identified competencies through feedback from stakeholders and
experts.
4. Standardization:
Standardizing the competencies to ensure consistency and applicability across
different regions.
Data
Collection
Data
was collected through literature analysis and in-depth interviews with experts
in the fields of environment and marketing. The literature analysis involved a
comprehensive review of existing research on EPDs, competency standards, and
brand reputation. In-depth interviews were conducted with industry experts to
gather qualitative insights and validate the findings from the literature
review.
Data
Analysis
The
collected data was analyzed using thematic analysis
techniques to identify key patterns and themes related to the development of
competency standards for EPDs. The findings from the data analysis were used to
refine the competency standards and ensure their relevance and applicability.
By
integrating the Gall and Borg model and the RMCS framework, this study provides
a robust methodology for developing competency standards that are accurate,
reliable, and aligned with international and regional standards. This approach
ensures that the developed standards are comprehensive and applicable across
different contexts, ultimately enhancing the effectiveness and credibility of
EPDs.
RESULTS
AND DISCUSSION
Results
Based on the methods and design steps of this
research, the results of each standard development step can be presented as
follows. These results encompass the formulation, validation, and assessment
processes to ensure comprehensive and reliable competency standards for
developing an Environmental Product Declaration (EPD). Each step's outcomes are
detailed to reflect the systematic approach undertaken to achieve the research
objectives.
Clarification of competency standard development
requirements: To clarify the scope and objectives of developing
competency standards with stakeholders, the scope includes the job area of
Green Productivity, covering cross-sector business or industry areas, but not
limited to any specific community or profession. The regulator involved is the
Directorate of Productivity-Indonesia. The objectives of developing this
standard are to establish performance requirements, set comparative references
for learning, establish regulatory or licensing requirements, determine entry
requirements for an occupation or profession, provide a basis for maintaining
competence in a given occupation or profession, and support the achievement of
business objectives, strategy, human resource, or organizational development.
Stakeholder clarifications involve the Ministry/Institution, specifically the
Directorate of Productivity-Indonesia, the manufacturing industry, and
professional organizations such as educational and training institutions.
Confirmation
of the system, processes, and technical regulations for the development of
competency standards has been established with the relevant personnel. The
system used is the National Work Competency Standardization System. The process
follows SKKNI 333-2020, and the regulation adhered to is MoL
03/2016
Potential
issues have been identified for suitability and relevance, particularly
regarding how the industry can declare their green product implementation. Exploring
data and information involves collecting relevant data and information based on
established methods and instruments. This includes gathering primary data
standard requirements and secondary data standard requirements. The collection
should ensure that the data and information are suitable in terms of type,
quality, and adequacy, encompassing a competency map, an occupation map within the
qualification framework, a description of the KKNI, the scope of employability
skills, main duties and functions of job positions in the industry, and
standard operating procedures for the industry.
The
next step is to analyze the processed data and
information to formulate competency standards. This analysis includes examining
data on occupations, competency units, and the main steps of the process. This
structured approach ensures that the competency standards are comprehensive,
relevant, and aligned with industry needs and requirements.
The
formulation of a competency unit begins with determining the title of the
competency unit based on its basic function. The description of the competency
unit is outlined by the scope, which corresponds to the title of the competency
unit. The competency elements are identified based on the consistency and
traceability of the work process, ensuring they align with the work's
requirements.
Performance
criteria are established by considering the content of skills, knowledge, and
work attitudes in the sequence of competency elements. Employability skills are
determined according to the context in the KUK. Assessment guidelines are
formulated based on their relevance to workplace conditions, and critical
aspects are identified based on measures and KUK that significantly impact the
unit's outcome.
The
results of the formulation of competency standards in accordance with the RMCS
Model are presented as follows:
Table
1. Competency Standard of Developing An Environmental Product Declaration (EPD)
|
Unit
Title : Developing An Environmental Product Declaration (EPD) |
|||
|
Unit Description : This unit includes the ability to develop, document, and publish an
Environmental Product Declaration (EPD) which is a communication tool that
provides quantitative and transparent information about the environmental
impact of products. EPD aims to provide objective and comparable data on the
environmental performance of products. The main principles of this unit are
transparency, accuracy and reliability in reporting environmental data, in
accordance with accepted international standards for life cycle assessment
and environmental reporting of products. |
|||
|
1. Element 1: Collecting Data |
|||
|
Perfomance Creteria |
Cotext of variabel |
||
|
1.1.
The
principles of sustainability are identified in accordance with applicable regulations. |
Sustainability principles, may include: · Application of international sustainability
standards. · Commitment to environmental responsibility. · Transparency in environmental impact
reporting. |
||
|
1.2.
Data
on material inputs, energy use, and emissions during the product life cycle are collected according to the life cycle
assessment methodology (LCA). |
Data on material inputs, energy use, and
emissions during the product life cycle, may include: · Data collection according to LCA
methodology. · Evaluation of environmental impacts from
extraction to disposal. · Measurement of energy use and emissions. |
||
|
1.3.
Data
sources are verified to
ensure accuracy and relevance to the product under review. |
Data sources verification, may include: · Verify the data source for accuracy. · The relevance of the data to the product
under review. · Compile data according to relevant
standards. |
||
|
1.4.
All
data necessary for the completion of the EPD are compiled according to the relevant
standard framework. |
All data necessary for the completion of
the EPD, may include: · Complete and accurate data collection. · Compliance with the standard framework. · Verify and validate data before use. |
||
|
1.5.
LCA
software technology and data collection tools are used for life cycle analysis and
compiling EPDs. |
LCA software technology and data collection
tools, may include: · Use of LCA software. · Tools for accurate data collection. ·
Technology
for life cycle analysis. |
||
|
2. Element 2. Perform a Life Cycle Analysis |
|
||
|
Perfomance Creteria |
Cotext of variabel |
|
|
|
2.1.
LCA
results are interpreted to
identify critical areas of environmental impact. |
LCA results, may include: · Interpretation of LCA results. 1.
Identify
critical areas of environmental impact. · Reporting of results in EPD. |
|
|
|
2.2.
The
limitations of the LCA analysis are stated in the EPD document. |
The limitations of the LCA analysis, may include: · Statement of limitations of the LCA
methodology. · Transparency regarding analysis
limitations. ·
Clear
information in the EPD document. |
|
|
|
2.3.
Corrections are made based on feedback from the
verification process. |
Corrections, may include: · Corrections based on verification feedback. · Customization to meet quality standards. ·
EPD
revision for accuracy and reliability. |
|
|
|
3. Element 3. Preparing EPD |
|
||
|
Perfomance Creteria |
Cotext of variabel |
|
|
|
3.1.
Information
on the environmental impact of the product is summarized in EPD format according to the ISO 14025
standard. |
Information on the environmental impact of
the product, may include: · Summary of the environmental impact of the
product. · EPD format complies with ISO 14025
standard. · Transparency in impact reporting. |
|
|
|
3.2.
Environmental
impact measurement and methodology are described in detail to ensure transparency. |
Environmental impact measurement and
methodology, may
include: · Environmental impact measurement. · Description of the methodology used. · Transparency in measurement methods. |
|
|
|
3.3.
EPDs are reviewed by an independent third party
for validation prior to issuance. |
EPDs, may include: · Validation by independent third parties. · EPD publications comply with international
standards. · Accessibility for stakeholders. |
|
|
|
3.4.
Environmental
impact measurements and methodologies
are communicated
in detail to ensure transparency. |
Environmental impact measurements and methodologies, may include: · Measurement to ISO 14025 standard. · Accurate and reliable methodology. · Compliance with international standards. |
|
|
|
4. Element 4. Perform Verification and
Validation |
|
||
|
Perfomance Creteria |
Cotext of variabel |
|
|
|
4.1.
The
EPD process is verified
out by a recognized verification body to ensure the credibility of the
report. |
The EPD verification process, may include: · Verification by a recognized body. · Correction based on feedback. · Certificate verification as valid
documentation. |
|
|
|
4.2.
Corrections
are made based on feedback from the
verification process. |
Corrections, may include: · Based on Verification Feedback · Quality Adjustment · Document Revision |
|
|
|
4.3.
The
verification certificate is issued
as part of valid EPD documentation. |
The verification certificate, may include: · Valid Documentation · Proof of Credibility · Compliance with Standards |
|
|
|
4.4.
Collaboration is carried out with various stakeholders. |
Collaboration, may include: · Verify data sources with various parties. · Collaboration with independent bodies. · Work together to ensure data accuracy. |
|
|
|
5. Element 5. Publishing and Communication |
|
||
|
Perfomance Creteria |
Cotext of variabel |
|
|
|
5.1.
EPDs
are published openly on appropriate platforms to provide easy access for
stakeholders. |
- |
|
|
|
5.2.
Information
in EPDs is conveyed to
customers and stakeholders through marketing and communication materials. |
Information in EPDs, may include: · Clear delivery of information. · Marketing and communication materials. · Collection of feedback from stakeholders. |
|
|
|
5.3.
Feedback
from stakeholders is
collected to improve the EPD process in the future. |
Feedback from stakeholders, may include: · Collection of feedback from stakeholders. · EPD process improvement based on feedback. · Stakeholder satisfaction with EPD.
Collection of feedback from stakeholders. · EPD process improvement based on feedback. · Stakeholder satisfaction with EPD. |
|
|
|
6. Element 6. Performing Updates and
Maintenance |
|
||
|
Perfomance Creteria |
Cotext of variabel |
|
|
|
6.1.
EPDs
are reviewed and updated regularly to reflect changes in production processes
or applicable standards. |
- |
|
|
|
6.2.
Update
data is monitored to
ensure the continued accuracy of EPD information. |
Update data, may include: · Regular data updates. · Certainty of EPD information accuracy. · Reflection of changes in the production
process. |
|
|
|
6.3.
Important
changes in the product or production process are reported in the revised EPD. |
Important changes in the product or
production process, may
include: · Reporting of important changes in EPD. · Update information to reflect current
conditions. · Transparency to changes in production
processes. |
|
|
ASSESSMENT GUIDE: Assessment Context: Assessment through
document review, case analysis, and EPD presentation that has been developed
by participants. Competency Requirements: In-depth
understanding of LCA principles, analytical ability in data assessment, and
skills in environmental report preparation. Required Knowledge and Skills: Expertise in
LCA methodology, knowledge of EPD standards, skills in data management and
effective communication. Required Work Attitude: Thoroughness,
integrity in reporting data, proactivity in updating and maintaining EPDs,
and openness to feedback. Critical Aspects: Accuracy and precision of
data in EPDs, reliability of verification results, and effectiveness of
communication about the environmental impact of products to the public and
stakeholders. |
|
|||
Validation:
The method of validating competency standards is determined by considering
their characteristics and the available resources, which include Focus Group
Discussions (FGD), public trials, pre-conventions, and conventions. These
methods ensure the thorough validation of the competency standards.
Based
on the results of the competency standard pre-convention led by the author in Batam on 13 June 2024, which involved representatives from
industry, educational institutions, training institutions, and government
elements, there was a unanimous agreement on the importance of this standard.
In addition to protecting the environment and enhancing productivity, the
standard is expected to significantly bolster the industry's reputation in
marketing its products.
Once
the validation methods are determined, instruments for process conformity are
based on the Standards Development Principles and the RMCS validation
questionnaire, while customization instruments are based on the technical
substance. The validation of competency standards is conducted to ensure they
meet the required competency standard requirements. The results of the
validation are then documented in accordance with applicable regulations.
Discussion
The
study successfully formulated competency standards for creating Environmental
Product Declarations (EPDs) aimed at enhancing brand reputation. The developed
competency standards cover several key elements organized into different
categories. The formulated standard can be illustrated as follows.
Figure
1. Developing An Environmental Product Declaration (EPD)
Data
Collection
Initially,
sustainability principles were prioritized by applying international
sustainability standards to ensure the company's commitment to environmental
responsibility and transparency in reporting environmental impacts.
Subsequently, data on material inputs, energy use, and emissions were
meticulously gathered using the life cycle assessment (LCA) methodology. This
method assesses the environmental impact of a product throughout its entire
lifecycle, from raw material extraction to disposal. To guarantee the accuracy
and relevance of this data, sources were rigorously verified, and all necessary
data for the Environmental Product Declaration (EPD) were compiled and
validated against relevant standards. Additionally, the use of advanced LCA
technology was emphasized, incorporating LCA software and data collection tools
to enhance the precision and efficiency of the life cycle analysis and EPD
preparation.
Conducting
Life Cycle Analysis
The
results of the Life Cycle Assessment (LCA) were analyzed
to pinpoint critical areas of environmental impact, which were then documented
in the Environmental Product Declaration (EPD). The EPD also clearly outlined
the limitations of the LCA methodology to enhance transparency concerning the
analysis boundaries. Furthermore, based on feedback received during the
verification process, necessary corrections were made to ensure that the EPD
met established standards for quality and accuracy.
Preparing
EPDs
Information
regarding the environmental impact of the product was succinctly summarized in
accordance with ISO 14025 standards, with detailed descriptions of the
methodology included to ensure transparency. Additionally, EPDs underwent a
review by independent third parties for validation prior to publication, which
ensured compliance with international standards. Milena Rangelov
(2020) emphasizes that meticulous preparation is essential for the reliable
development and implementation of EPDs.
Verification
and Validation
The
verification process was rigorously conducted by recognized bodies to ensure
the credibility of the report. Verification certificates were obtained as
tangible proof that the EPD met all required standards. Additionally,
collaboration with various stakeholders was essential to verify data sources
and confirm the accuracy and relevance of the data used in the EPD.
Publishing
and Communication
EPDs
were made readily accessible by being openly published on appropriate
platforms, facilitating easy stakeholder access. The information within these
documents was clearly articulated through marketing and communication
materials, and stakeholder feedback was actively solicited to refine the EPD
process for future iterations.
Updating
and Maintenance
Data
was consistently updated to ensure that the Environmental Product Declaration
(EPD) remained accurate and reflective of any changes in production processes
or applicable standards. Significant modifications in the product or production
methods were duly reported in the updated EPDs to maintain transparency and
relevance.
The
findings of the study highlight the critical role of formulating competency
standards in creating Environmental Product Declarations (EPDs) that are
accurate, reliable, and compliant with international standards. Key to this
process are the application of sustainability principles, the adept use of
technology, and collaboration with various stakeholders. Additionally, regular
updates of data and feedback from stakeholders are essential in enhancing the
quality and reliability of EPDs.
The
successful formulation of competency standards proves that companies capable of
implementing these standards can produce better and more transparent
Environmental Product Declarations (EPDs), subsequently enhancing their brand
reputation among consumers and stakeholders. By adhering to established
procedures and standards, companies demonstrate their commitment to
sustainability and environmental responsibility—key factors in building
consumer trust and loyalty.
Based
on the model interface of Industry SOPs, Competency Standards, Curriculum and
Modules, and certification schemes described by
Table
2. Link and Match of Competency Standards with Industry SOPs, Curriculum, and
Modules
Industry
SOPs |
|
Competency
Standard |
|
Curriculum
and module |
Tittle of SOP |
|
Tittle of Unit of
Competency |
|
Topic of Learning/
Instructional Goal |
Scope |
|
Description |
|
Scope |
Major step of procedures |
|
Elements |
|
Sub topic/ Learning
objectives/ learning experience |
Work Instruction |
|
Performance Criteria |
|
Indicator of competency |
Context of specific
product |
|
Variable context |
|
Learning context variable |
Quality Assurance guide |
|
Assessmen
Guide |
|
Assessment Guide |
According
to the table that links and matches competency standard development with
industry SOPs, as well as curriculum and modules, the development of
competencies can be effectively structured using these sources. This method not
only enhances productivity in standard formulation but also ensures a robust
alignment between industry needs and educational outcomes.
CONCLUSION
The
study has successfully formulated competency standards for creating
Environmental Product Declarations (EPDs) aimed at enhancing brand reputation.
These competency standards cover key elements organized into different
categories, ensuring a comprehensive approach to developing EPDs that meet
international standards. The systematic process involved clarifying development
requirements, confirming systems and regulations, identifying potential issues,
exploring relevant data, formulating competency units, and validating the
standards.
The
study has successfully formulated a model of Link and Match of Competency
Standards with Industry SOPs, Curriculum, and Modules. Each component of competency unit was
meticulously executed to ensure a precise alignment with industry needs and
educational outcomes. This involved continuous collaboration with industry
stakeholders to understand their specific requirements and expectations,
ensuring that the competency standards were not only theoretically sound but
also practically applicable. The detailed processes incorporated feedback loops
where industry experts provided insights and validated the relevance of each
competency element. Additionally, educational institutions were engaged to
align the competency standards with current curricula and training modules,
ensuring that the learning outcomes were directly linked to the skills and
knowledge required by the industry. This comprehensive approach ensured that
the competency standards were robust, relevant, and effectively bridged the gap
between educational training and industry demands.
The
formulated competency standards are crucial for ensuring the accuracy,
reliability, and compliance of EPDs with international standards. By adhering
to sustainability principles, utilizing appropriate technology, and
collaborating with stakeholders, companies can produce transparent and
high-quality EPDs. This, in turn, enhances their brand reputation,
demonstrating a commitment to environmental responsibility and sustainability.
The interface between Industry SOP, Competency Standards, and Curriculum and
Modules ensures that the developed competencies are relevant and effectively
meet both industry requirements and educational goals.
Further
studies could examine the long-term impact of implementing these competency
standards on brand reputation and environmental performance. Additionally,
research into the continuous improvement of EPD processes based on stakeholder
feedback and technological advancements would be beneficial to keep the
standards current and effective.
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