E-ISSN: 2984-7435,
P-ISSN: 2984-7427
|
DOI: https://doi.org/ 10.58631/jtus.v2i9.115 |
Political Communicator Irine Yusiana Roba
Putri Member of the House of Representatives of the Republic of Indonesia
Period 2019-2024
Siti Sahra Musa1*,
Sa'diyah El Adawiyah2
1,2 Universitas
Muhammadiyah Jakarta, Indonesia
Email:
[email protected]
|
Abstract The role
of political communicators in the process of conveying public opinion should
have capacity, so that the ideas conveyed in their messages are able to
influence the public. This study discusses political communicator Irine
Yusiana Roba Putri as a member of the House of Representatives of the
Republic of Indonesia for the 2019-2024 term. The purpose of the study is to
analyze the role of political communicator Irine Yusiana Roba Putri in
convincing and influencing the public as well as to understand the Elements
of Communicators built during the 2019 campaign. The method used in this
study is a qualitative method in the form of a case study. The results of
this study illustrate that Irine yusiana Roba Putri has the capacity to be a
political communicator as a member of the House of Representatives of the
Republic of Indonesia. Politician Irine is a representative of the group he
leads, so that in communicating a politician as a political communicator will
protect the goals and interests of his group in accordance with the goals as
a legislative member in parliament, Irine is able to approach the community
or his constituents in the style of a wongcilik approach, meaning descending
and blending directly with the grassroots. From the results of Irine's research,
it meets four elements in political communicators, namely; Credibility,
attractiveness, similarity and power. Keywords:
Communication,
Political Communication, Political Communicator, Credibility, Attractiveness. |
The 1945
Constitution guarantees equality between men and women, and gender equality has
been adopted into a policy to integrate gender perspectives into policy,
planning and budgeting. Affirmative action has also been introduced in Law No.
10 of 2008 on General Elections to ensure that at least 30 percent of women are
nominated for legislative candidates to address the problem of lack of gender
representation in politics in the country. So the 2019 election is the fourth
election since the implementation of the affirmative action policy. Various
efforts have been made so that the policy can increase women's representation
in the legislature by at least 30 percent Affirmative action is a policy taken
with the aim that certain groups/groups (gender or profession) get equal
opportunities with other groups/groups in the same field. It can also be
interpreted as a policy that gives privileges to certain groups. In the
political context, affirmative action is carried out to encourage the number of
women in the legislature to be more representative (Arka,
2021).
(Anastasia
et al., 2012) explained in the Women
Research Institute (WRI) that affirmation action is a policy that tries to
provide equal opportunities to certain groups or groups (such as gender or
profession) in the same sector. It can also be understood as a policy that
gives special treatment to certain groups. Affirmative action is used in the
political environment to increase women's representation in political
institutions.
(Hamid,
2019) said that in dealing with
gender inequality in political activities, affirmative action is expected to be
a solution. Regulatory support in the form of laws as conveyed by Patonangi,
Anindhita et al. and Hamid that women may play an important role in society.
This is because of the qualities and abilities that allow them to help women
enter positions that were previously dominated by men. According to the results
of a study conducted by (Susanti
et al., 2021), the history of
affirmative action in the field of elections began with the formation of Law
No. 12 of 2003 concerning General Elections. Article 65 paragraph 1 explicitly
states that in preparing candidates for members of the DPR, provincial DPRD,
and district/city DPRD in each constituency, political parties must meet the
minimum quota of 30% female representation. Regulations related to affirmative
action of election organizers then continue to be enshrined in changes to the
law on elections (Daryono
Bawaslu Banyumas Jl Ahmad Yani No et al., 2021)
According to
a study conducted by (Ekawati,
2014), the quota policy allows
women to participate in the political process, and is assumed to be able to
represent the interests of women and their groups. Women who enter politics, on
the other hand, face not only economic and social barriers, but also questions
of ideology, mechanisms, and patriarchal culture, which continue to be a
stumbling block for women. Meanwhile, Mary Wollestonecraft, the formulator of
feminist ideology in the 19th century in her essay entitled "The
Subjection of Women" in Turner (2000), stated, intellectually and
morally, women are equal to men, and they also have the same rights as men.
Meanwhile, (Retyaningtyas,
2018) wrote about the equality
of rights of women and men in political, economic, and social life, as well as
non-discrimination, as the most basic human right and an important component of
democracy.
Affirmations
given by the constitution since the enactment of this affirmation since the
2009 election to meet the quota of 30% female representation in parliament, the
number of women's seats has continued to decline even though the increase in
women's participation in the election from 33.6% in 2009 to 37% in 2014,
inversely proportional to the number of seats obtained in 2009 as much as 18.2%
to 17.3% in the 2014 election. From these achievements, it is necessary to add
a form of affirmation for women in the Election Law so that some women
politicians have a desire to increase affirmation in the form of parliamentary
quotas (reserved seats). Others want to require political parties to nominate
women at number 1 in 30 percent of constituencies if they still use an open
proportional system. Then, other female politicians hope that the application
of the 2:1 zipper system for electability will be achieved if a closed
proportional system is used. In fact, the higher the percentage of women in
parliament as a result of affirmation, the weaker women's political power is.
What strengthens even patriarchal politics in the form of dynastic politics (Arka,
2021)
Gender roles
in Indonesia are also influenced by cultural and religious traditions, which
often limit women's freedom or prevent them from participating in political
activism. Culture can also influence women to lose confidence in political
engagement. Women often consider the political recruitment process to be a
zerosum game because of its competitive and intimidating aspects. A female
leader faces a problem that is quite heavy. This is due to the assumption that
it is the masculine character of the leader that is proven to provide the most
success in leadership. This is a problem in connection with the socialization
process that has been carried out for women, which in general, is not in
accordance with masculine nature. Will female leaders also experience success?
Do women leaders have to guarantee masculine traits to achieve effectiveness?
What about her own innate feminine traits? Female leaders do not need to worry
about their feminine character, because there are many research results that
show that feminine leadership styles can also achieve success (Adawiyah,
2017)
General
elections, conceptually, are a means of implementing people's sovereignty.
Through elections, the legitimacy of the people's power is implemented through
the "handover" of some of their power and rights to their
representatives in parliament and government. The general election campaign is
one of the efforts to influence the people persuasively (not forcefully) by
carrying out rhetoric, public relations, mass communication, lobbying, and
others. Although agitation and propaganda in democratic countries are strongly
criticized, in general election campaigns, agitation techniques and propaganda
techniques are widely used by candidates or politicians as political
communicators.
The
background of the philosophical Election Law is due to several considerations.
First, the election itself has the goal of ensuring the realization of
Indonesia's ideals and goals. This national ideal can be found in Pancasila
which is enshrined in the Preamble to the Constitution of the Republic of
Indonesia Tahub 1945, which reads that "The Government of the State of
Indonesia which protects the entire Indonesian nation and all the blood of
Indonesia and to promote public welfare, educate the life of the nation, and
participate in the implementation of a world order based on independence,
lasting peace and social justice". Second, in order for what is the goal
and ideals of the Indonesian nation to be achieved, it is necessary to have a
general election. The implementation of elections is due to elect
representatives of the people and the state government, because elections are a
means to realize people's sovereignty. To ensure the existence of the nation's
ideals, it is necessary to have a basis based on Pancasila and the 1945
Constitution (Firdausy
& Riswanto, 2019)
General
elections or elections are democratic parties that must be held by democratic
countries. Indonesia as a democratic country has carried out elections as a
routine activity that is held every five years. The implementation of elections
in Indonesia is always followed by the creation of legal instruments regarding
elections. Ahead of the implementation of the 2019 elections, the House of
Representatives or the House of Representatives and the Government are not
spared to make new legal instruments related to the 2019 elections. Law Number
7 of 2017 concerning General Elections is a new legal instrument issued to
regulate related to the 2019 Elections. The arrangements in the 2019 election
are different from the previous elections, especially from 2004 to 2014 (Diniant,
2019)
Law Number 7
of 2017 concerning General Elections was not born without cause. Many
backgrounds inspired the birth of Law Number 7 of 2017 concerning General
Elections. Looking at the considerations of Law Number 7 of 2017, there will be
several reasons for the creation of the Law. First, Law Number 7 of 2017
concerning General Elections was issued to achieve state goals. Second,
strengthen the democratic constitutional system. Third, the law was made in
order to realize fair and integrated general elections. Fourth, the law was
passed as an instrument that guarantees the regulation of the general election
system. In addition to these four things, the consideration also still provides
two reasons behind the making of Law Number 7 of 2017 concerning General Elections.
Fifth, namely, the law has the purpose of providing legal certainty for the
implementation of general elections. In addition, it can be used as an
instrument to prevent duplication in general election arrangements. Sixth, the
last reason contained in the consideration is to create an effective and
efficient general election (Diniant,
2019)
General
elections have a very important position in the Republic of Indonesia and
General Elections are related to the upholding of Pancasila and the 1945
Constitution of the Republic of Indonesia and democracy is also related to the
continuity of National Development in Indonesia. The General Election is a very
important thing that requires an analysis. Because in our constitution, the
1945 Constitution before the amendment did not have a single article that
explicitly mentioned general elections. However, since the amendment of the
1945 Constitution of the Republic of Indonesia related to General Elections
(elections) is contained in article 1 paragraph (2), Article 6A, and article 19
paragraph (1) of the 1945 Constitution. These articles have the essence and
purpose of elections, namely strengthening the democratic constitutional
system, realizing fair and integrity elections, ensuring the consistency of
electoral system regulation, realizing effective and efficient elections as
well as providing legal certainty and preventing duplication in elections (Firdausy
& Riswanto, 2019)
General
elections are a real manifestation of democracy in the practice of statehood in
the present day, because it is the main means for the people to declare their
sovereignty over the state and government. The people's sovereignty is
manifested in the process of community involvement to determine who must run
and supervise the running of the state government. In addition, the election
also aims to elect representatives of the people who will sit in the
representative body. In the UN human rights general statement in article 21
paragraph 1 it is stated that "everyone has the right to take part in the
government of his country, directly or through his freely elected
representatives" The right to participate in this government is related to
and inseparable from the next right in paragraph 2, namely "everyone has
the right to have equal access to services by the government of his
country". The affirmation is contained in paragraph 3 which states that
"the will of the people shall be the basis of the authority of the
government, this will shall be expressed in true and periodic elections of a
general nature with the same right to vote and the will shall be held by secret
ballot or through the procedure of free voting" (Arka,
2021)
In their
journal, Elcaptura and Dinata explained that based on the provisions of Article
1 number 1 and Article 2 of Law Number 7 of 2017 concerning General Elections,
six principles of general elections are mentioned, namely; direct, public,
free, confidential, honest and fair. The principle of honest elections means
that in organizing general elections, organizers/implementers, the government
and political parties participating in the elections, election supervisors and
monitors, including voters and all parties involved indirectly, must behave and
act honestly in accordance with the applicable laws and regulations. The
principle of fair general elections means that in holding elections, every
voter and political party participating in the election receives the same
treatment, and is free from fraud by any party (Kolang
et al., 2022).
The state has
a great responsibility in eliminating discrimination against women because the
development of discriminatory practices against women is closely related to
various issues for which the state is responsible, such as poverty, the
strengthening of religious and cultural fundamentalism or conservatism, as well
as the restriction of women's rights both in politics and to take part in the
public sphere to overcome the problem of discrimination experienced by these
women. There is one international human rights instrument, namely Convention
on the Elimination of All Forms of Discrimination Against Women (CEDAW)
which was adopted by the United Nations in 1979 and ratified by Indonesia
through Law Number 7 of 1984 concerning the Ratification of the Convention on
the Elimination of All Forms of Discrimination against Women. Thus, Indonesia
has a responsibility to eliminate all forms of discrimination against women and
apply the principle of equality between men and women in law and daily life.
Indonesia has tried various things to protect women's human rights by applying
CEDAW (Handayani,
2016)
Countries
with a significant number of women in the formulation of progressive policies
on women, such as Sweden, Finland, Denmark, Norway, Germany, the Netherlands
and so on. This is in contrast to the minimal number of women in parliament,
such as Japan (7.3%), the United States (145), Kuwait and Saudi Arabia (0%). In
Indonesia, the birth of encouragement for women in occupying the position of
regional head or regional head leadership is very strong and relevant. Support
through Government Policies in realizing gender equality and justice has been
stipulated in GBHN, 1999, Law No. 25 of 2000 concerning the National
Development Program (Propenas 2000-2004) and emphasized by Presidential
Instruction No. 9 of 2000 concerning Gender Mainstreaming (PUG). Other
supporting laws, Law No. 7 of 1984 concerning the Ratification of the
Convention on the Elimination of All Forms of Discrimination against Women; Law
No. 23 of 2004 concerning the Elimination of Domestic Violence; Law No. 21 of
2007 concerning the Eradication of Trafficking in Persons. In addition, the
government is also making the Gender Equality and Justice Bill (RUU KKG), which
is one of the bills that will be discussed in the 2009-2014 National
Legislation Program (Prolegnas) (Tuti
& El Adawiyah, 2020)
The toughest
challenge for female candidates is the candidates from their fellow women, with
their diverse local political cultures, the level of their confinement in the
local patriarchal culture, their level of education, the level of understanding
and awareness of the importance of their voices being adequately represented,
and the level of views on politics itself. That is, removing doubts among women
themselves about the notion that politics is bad and dirty. Understanding the
meaning of politics from a women's perspective must be understood first, which
is a platform for herself in fighting for the improvement and change of the
fate of Indonesian women. So that it can criticize the general/masculine view
that politics is a tool to gain power, rather than as an infrastructure/means
to improve the state of Indonesia. Meanwhile, political parties are one of the
mainstream vehicles (but the vehicles are not privately owned, but jointly
owned by members of their party/party) that apply in this electoral system,
which inevitably must be followed by Indonesian women. Because women are also
rational creatures, their abilities are the same as men, so they must be given
the same rights as men. The problem lies in the product of the State's policies
that are gender-biased. Therefore, in the 18th century there were often demands
for women to receive the same education, in the 19th century there were many
efforts to fight for civil and economic rights opportunities for women, and in
the 20th century women's organizations began to be formed to oppose sexual
discrimination in the political, social, economic, and personal fields. The
state of Indonesia is a country that is still thick with patriarchal culture.
This patriarchal culture has been passed down from generation to generation to
form differences in behavior, status, and authority between men and women in
society which then becomes a gender hierarchy (2009:33). This is indeed true,
as we have seen that until now the patriarchal culture is still very binding on
our society (Nimrah
dan Sakaria et al., 2015)
For women,
politics means a lot, because politics is interpreted as a tool to voice
women's demands and interests regarding equality and justice to get equal
treatment in front of the law, politics, the State and society. Gender in the
field of politics sees that the roles of men and women in politics should be
the same and get the same place as the place that men usually occupy (Nurcahyo,
2016). Therefore, women are
still enthusiastic to participate in politics despite the many obstacles and
challenges they face. Because political participation belongs to all citizens.
Another factor that has a great influence on the political system is the perception
that women are only suitable to be housewives and are not suitable to play an
active role in public functions in society, let alone political actors. This is
similar to what Khofifah Indar Parawansa said that in a country that adheres to
a patriarchal system, such as Indonesia, women's opportunities to become
politicians are relatively limited because of the public's perception of the
division of roles between men and women, which tends to be biased towards
limiting women's roles in household affairs (Nimrah
dan Sakaria et al., 2015)
Susan
Blackburn in the Women's Journal (December 2012, 131) the main challenges of
women's leadership are the strength of the patriarchal leadership system at the
national elite level and the strength of Islamic politics which is patriarchal (Blackburn,
2012). The biggest obstacles to
women's leadership empowerment are two things: first, women work too much, too
much (overworked); Second, women are paid too poorly by the economic system.
Both are women leaders. Basically, women have many opportunities to become
leaders. However, the biggest challenge is the lack of training of women in
public leadership and women's choice to stay at home. These two internal
challenges are a vivid portrait of how women are still placed and position
themselves as second-class citizens (Adawiyah,
2017)
Law No. 2 of
2008 on political parties defines that a political party is an organization
that is national in nature and is formed by a group of Indonesian citizens
voluntarily on the basis of the same will and ideals to fight for and defend
the political interests of members, society, nation and state. As well as
maintaining the integrity of the Unitary State of the Republic of Indonesia
based on Pancasila and the 1945 Constitution of the Republic of Indonesia.
Thus, it can be said that political parties have an important central position
and role in every understanding of democracy. Therefore, political parties are
commonly referred to as the main pillars of democracy because they play an
important role as a liaison between the state government and citizens. Each
political party must meet a minimum of 30% women in the list of candidates
submitted in the legislative election as regulated in Law no. 12 of 2003,
concerning general elections, Law no. 2 of 2008 concerning political parties,
and Law no. 7 of 2017. Accommodate the importance of women's representation in
parliament so that women can have wider access to decision-making.
Women have
the same opportunities as men in the world of politics and it is stated in Law
No. 10 of 2008 that they are given the right to be married by ensuring at least
30 percent of women. So that this background is very important regarding the
presence and role of women as political communicators in parliament.
The 2024
legislative election will be held at the same time as the presidential election
and the regional head election. Each party has begun to prepare its political
figures. Irine yusiana roba putri was the winner in the 2019 election
yesterday.� The female figure who
currently serves as a member of the Indonesian legislature from the PDIP party
will again fight with the North Maluku constituency.
Irene Yusiana
Roba Putri was born and raised in Yogyakarta, but her parents are from one of
the districts in North Maluku, precisely in West Halmahera.� Irine is one of the cadres of the Indonesian
Democratic Party of Struggle (PDIP) who was the winner of the election of
Members of the House of Representatives of the Republic of Indonesia in the
2014 election and the 2019 election with the North Maluku constituency, Two
terms have been in office. What strategic steps have been played in the role of
political communicators so that they can hold office until now. Irene as a
political actor, what kind of ability to gain public trust, and receive
political legitimacy support from the public, especially voters, this is the
background for the research study, especially if you look at the background of
Irene not growing up in North Maluku, this is what is an interesting concern in
this research. What kind of political communication process is used by a female
actress, so that the paradigm that the presence of women who are only present
as a complement can be aborted by itself.�
Women's political actors are very interesting to study regarding the role of
political communicators, who are able to overcome various challenges,
especially patriarchal issues and as a complement to the 30% quota.
In the world
of politics, political communicators
play a major social role, especially in the process of forming public opinion.
Political communicators as actors or identified as leaders who have
above-average potential and competence compared to citizens in general in terms
of conveying thoughts or ideas wherever they are. Efforts to declare themselves
as political communicators include; politicians, professional communicators,
and activists, what is required is to have the ability to communicate. The
ability to communicate means that a person is able and intelligent in conveying
arguments, ideas, and thoughts to the public, wherever he or she is. That is,
no matter where he is, every statement is able to influence in every thing that
is said.
As political
communicators, they are interested in conveying political messages to other
parties, both formal and informal, with the aim of creating mutual
understanding with the audience that is the target of their message. So that
female political communicators are also considered important, as is the case
with what Irine did as a legislative which will be discussed in this study. Based
on the above background, the purpose of this research is to analyze the role of
women political communicators in shaping public opinion, especially regarding
Irine Yusiana Roba Putri as one of the women legislators who was successfully
re-elected in two election periods in the North Maluku Electoral District. This
research focuses on how Irine's political communication strategies are used to
overcome challenges, including a strong patriarchal culture, and how she
utilizes her role as a political communicator to fight for voters' interests
and gain political legitimacy.
The benefit
of this research is to provide insight into women's political communication
strategies, especially in the context of legislative elections in Indonesia.
This research can contribute to the development of political communication
theory related to gender roles, as well as being a reference for other women
who want to take part in politics. By understanding the challenges and
strategies that have been successfully implemented, it is hoped that it can
encourage women's wider participation in politics and erase the stigma that
politics is an arena that is only suitable for men. This research is also
expected to be an input for political parties in designing more inclusive
strategies in involving women as candidates in future elections.
The
examination time is carried out since the guidance decision letter was signed
by the Dean of FISIP UMJ. This examination was carried out in North Maluku as
the electoral district, as well as at the Head Office of the House of
Representatives of the Republic of Indonesia, PDI Perjuangan Faction on Jl.
Jenderal Gatot Subroto, Nusantara II Building, Central Jakarta.
The approach to the study that is used in this study is a qualitative
interpretation that is descriptive in nature, describing the natural means of
the phenomena that exist in order to obtain a comprehensive understanding of
the events, both people or the group of people who are involved in the topic of
the study, namely in this case discussing the objectives of the Political
Coordinator Irine Yusiana Roba Putri is a Member of the House of
Representatives of the Republic of Indonesia for the 2019-2024 period.
In this research, the case study
method with data visualization includes interviews, observations, and
literature studies. Interviews were conducted in an open-ended and focused
manner. The researcher asked questions to informants who are political communicators
of members of the House of Representatives of the Republic of Indonesia. The
set of questions was formulated in a case study protocol (Yin, 2012).
The interviews conducted were similar to informal interviews which are usually
used to explore various aspects or topics important for a more in-depth study.
Finally, observation allows the researcher to ask as many questions as possible
related to the information being studied. Observation is more flexible in
framing the ideas of realism.
This method is designed to produce
in-depth and quality knowledge, so that it can produce consistency and validity
in research. This qualitative research is used to analyze political
communicators in convincing, influencing the public, and political motives
built during the 2019 campaign. Political communicators try to understand the
phenomena surrounding the observed subject, while what is emphasized is the
subjective aspect of public perception with an attempt to enter into the
conceptual realm of the subject.
To further explore the issues in this
study, researchers conducted investigations at the Aspiration Room of the DPRD
Office located in Kalumpang District, Central Ternate City, North Maluku
Province, as well as at the Central Office of the House of Representatives of
the Republic of Indonesia, Nusantara I Building, 8th Floor, Room 803 on Jl.
Jenderal Gatot Subroto, Senayan, Central Jakarta, 10270.
The concept of this
research is to describe Irine's political communicator as a member of the House
of Representatives of the Republic of Indonesia.
Table 2. Contextual
Deinterpretation
|
It |
Concept |
Concept Description |
Aspects
explored |
|
1 |
Political
Communicator: The communication
process begins or starts from the source or sender of the message, which is
where the ideas, ideas, or thoughts that want to be conveyed to the other
party, the recipient of the message. The source or sender of this message is
often referred to as the �communicator.� |
Credibility |
�Competence, Competence / capacity of
communicator, Background of education� |
|
Attraction |
The
appeal of each political communicator can be seen in how audiences respond to
them |
||
|
Similarities |
In
terms of equality, what political communicators construct aims to create
positive and pleasant feelings among the audience. |
||
|
Power |
Power
is something that a political initiator must have in delivering his messages. |
The determination of informants in this study uses
the purposive sampling technique. This�
purposive sampling technique is a technique of taking informants
or sources with a specific purpose in accordance with the research theme
because the person is considered to have the information necessary for the
research. In this case, the researcher selects informants who are considered to
know the problems to be studied and are able to provide information that can be
developed to obtain data.
RESULTS AND DISCUSSION
Political
Coordinator Irinei Yusiana Roba Putri, as a member of the House of
Representatives of the Republic of Indonesia for the 2019-2024 period, is a
leader in Zainal Muikarom's political communication. In his political
communication, to increase the effectiveness of political communicators, some
important components that must be owned are: credibility, attractiveness,
similarity, and strength. The basis of the explanation is related to the main
components of the research that have been presented in the first place.
1)
Credibility
Irinei is a member of the 2019-2024 People's
Representative Council who must have credibility as a facilitator. This means
that a political communicator, in this case, must have the skills that are
taught by the background of the Educator. As the background of the educational
background is very important for a career in the political world.
One of the variations in implementing the attitude of
the public is the credibility of a communicator. If a communicator has high
credibility in the eyes of the peiniirima, then he will be able to express in
the process of imputing ideas, ideas, and other political ideas. If a political
communicator has beautiful credibility in the eyes of the public, it will be
considered a failure in the communication process, so that the uintuik suiliit
can be answered by the people.
Within the context of the Irinei Education Team's
background as a facilitator of the Irinei Center Team Coordinator,
Irinei possesses a background in education and a strong commitment to
supporting individuals. Additionally, Irinei has experience studying
communication in Australia. Consequently, when Irinei engages with the public,
it is no longer an unfamiliar or challenging task for her.
It was also mentioned in the statements from interviews
with female voters that Irinei possesses strong political communication skills.
To this day, Irinei has been able to secure budget support for educational
scholarships in Maluku Utara, agricultural assistance, support for SMEs, and
MT-ASI food assistance in the context of addressing stunting in Maluku Utara.
Additionally, Mrs. Irinei is a smart woman with high integrity and a beautiful
heart.
Based on the results of triangulation interviews in the
field, it is clear that Irinei possesses significant credibility. This
credibility extends to her knowledge, understanding, and insight, qualities
that are well-established in Irinei. As a legislator, Irinei has the ability to
promote community intelligence in parliament and demonstrates a strong
dedication to serving the community. This capability is evident in her success
among the three contestants, showcasing her power to effectively represent the people
of Maluikui. To perform the duties of legislation and oversight, one must
possess insight and expertise, qualities that Irinei clearly embodies.
2)
Attraction
A political communicator, in addition to having
expertise in communication, must also possess the appeal of self-discipline in
the eyes of the audience. The appeal referred to here can stem from their
appearance, speaking style, performance, and also from their communication and
behavior. This appeal has the potential to enhance the audience's perception of
quality.
From the results of the research and observation in the
field, Irina is a spiritual figure who is highly capable of improving the
condition of the community. There is even a phrase that Irina inherited from
her father, 'Don't feel superior in front of the common people,' which seems to
have deeply influenced her behavior. When interacting with the community, she
shows humility, as her position as a member of the House of Representatives
originally from the PDI-P, a party led by the 'wong cilik' (common people),
requires her to stay connected with the grassroots. This performance of
humility and approachability allows Irina to be well-received and trusted by
the community.
Figure
1. Irinei's performance when mingling with the community.
Source:
Instagram
In addition to the communication
style that is an attraction, there are also three in terms of projects
undertaken by a leigislator. Based on the real results that are proven, the
public will judge it and be able to appreciate its presence. Irinei is a member
of the House of Representatives who has a long history of work in the field.
3)
Similarities
As a political communicator, the
ability to touch the audience by sharing the same hopes, feelings and concerns
is crucial. Audiences end up visiting the communicator as an individual who can
provide positive energy. In balancing the levels of public welfare and
communication, a communicator must be able to go through the process wisely, so
as to perform actions that are feasible and in line with the expectations and
concerns of the public. If the communicator is able to achieve this level, then
it will have a deep meaning for the public, and as a result, it will win the
hearts of its constituents.
Successful performance in the field
of public and state services should be done consistently at all times. However,
for Irinei, the campaign is conducted during his term of office, which is
approximately five years. Campaigning for work programs and realizing people's
expectations should be done in a way that shows that she has the same concern
in realizing people's aspirations.
4)
Power
Power is usually defined as meaning
or influence. In this context, political communicators must have power to make
the information conveyed more effective and influence the audience. This power
also includes abilities that appear in a person's physical appearance (Kustiawan
et al., 2022).
In implementing political
communication, the issues or topics conveyed during the campaign are part of a
political communication strategy that can influence the audience. Effective
communication during the process of achieving political goals is very important.
Long-running campaigns usually have an advantage as political capital that new
campaigns do not have. Therefore, new campaigns must work extra to socialize in
order to be known by the public.
In this context, Irinei has the power
to carry out political communication with her audience. Factors that
communicators need to consider include the involvement of supervisors and the
importance of the issue to participants. High involvement of the communicator
results in higher efficiency, and the more people involved in the training or
audience will usually boost the efficiency of the communication tool.
Irinei's involvement in the
simulation of the political communicator process was based on the field results
which showed that Irinei had carried out communication in a way that was
directly related to the ongoing program process. The communication actions
carried out by Irinei include communication with the community, especially with
people at the lower levels. For example, during direct visits and surveys,
Irinei often interacts with communities and evaluates their conditions. These
actions have an impact on the community's response and demonstrate the impact
of the ideology on the community, regardless of religious background or other
social statistics.
CONCLUSION
Based on the results of the research, it can be concluded that Irinei
Yusiana Roba Putri managed to carry out her role as a member of the House of
Representatives for the 2019-2024 period effectively, especially in directing
the public and voicing important issues of public concern. As a legislator,
Irinei demonstrated three key components that set her apart from other politicians:
credibility, personal appeal, and the ability to balance political ideology
with the interests of the public. First, Irinei's credibility is very high,
supported by a strong educational background and sufficient political
experience. This makes her a reliable and trusted figure, which is reflected in
her election as a member of the House of Representatives in 2019. Second,
Irinei has a unique appeal to the public, where her religious communication
style and commitment to improving community conditions make her a respected
figure. Third, Irinei has a deep understanding of the issues facing the
community and is able to integrate ideological interests with active engagement
in the community. Irinei's sustained campaigning approach throughout her term demonstrated
deep engagement and real concern for the needs of the community, rather than
simply following a prescribed campaign schedule. This distinguished her as a
proactive legislator, who placed her responsibility to the public above mere
campaign promises.
This research provides significant insight into the role of female
political communicators in shaping public opinion and gaining support in the
often male-dominated political sphere. In the future, similar research can be
more in-depth by exploring the impact of communication strategies implemented
by female politicians on women's involvement and participation in politics. In
addition, this research can also be the basis for further studies related to
the influence of sustainable campaigns on political legitimacy and
strengthening voter engagement.
�������������������
REFERENCES
Adawiyah, E. sa�diyah. (2017). strategi komunikasi perempuan
pemimpin. Perspektif Komunikasi : UMJ, 1 No., 6.
Anastasia, A., Anindhita, F., Priaryani, I. W., Mundayat, A.
A., Mar�iyah, C., Soewarso, R., Noerdin, E., Diarsi, M., & Aripurnama, S.
(2012). Women DPR-RI Members and the Public Policy Making Process: the
Amendment of the General Election Law. Women Research Institute.
Arka, I. (2021). Pengaruh Affirmative Action Terhadap
Elektabilitas Calon Perempuan Dalam Pemilu 2019 Di Kota Denpasar. Jurnal
Inovasi Penelitian, ol.2 No.3(Avirmatif action), 14.
Blackburn, S. (2012). Women and the state in modern
Indonesia. Cambridge University Press.
Daryono Bawaslu Banyumas Jl Ahmad Yani No, Y., Purwokerto,
A., & Banyumas, K. (2021). Aspek Pendukung Affirmative Action Perempuan
pada Anggota Bawaslu Provinsi dan Kabupaten/Kota di Jawa Timur Supporting
Aspects of Women�s Action on Province and Regency/City Bawaslu Members in East
Java (Vol. 4, Issue 1).
Diniyanto, A. (2019). Politik Hukum
Regulasi Pemilihan Umum di Indonesia: Problem dan Tantangannya. Jurnal
Legislasi Indonesia, 16(2), 160�172.
Ekawati, E. (2014). Dari Representasi
Politik Formal Ke Representasi Politik Non-Elektoral From Formal Political
Representation To Non-Electoral Political Representation. Jurnal Penelitian
Politik| Volume, 11(2), 129�136.
Firdausy, K. A., & Riswanto, A.
(2019). Penerapan Undang-Undang Nomor 7 Tahun 2017 tentang Pemilu Proporsional
Terbuka Terbatas pada Pemilu Legislatif 2019 di Kota Salatiga. Res Publica, 3(1),
91�101.
Hamid, H. (2019). Penentuan Kewajiban Kuota 30% Perempuan
Dalam Calon Legislatif Sebagai Upaya Affirmative Action. Jurnal Legislatif,
3(1), 24�31.
Handayani, Y. (2016). Perempuan dan Hak Asasi Manusia. Jurnal
Rechtsvinding, 1�7.
Kolang, F. E., Pondaag, A., & Londa, J. (2022).
Penyelenggaraan Pemilihan Umum Yang Jujur, Adil dan Bersih Menurut
Undang-Undang Nomor 7 Tahun 2017 Tentang Pemilihan Umum. Lex Administratum,
10(4).
Kustiawan, W., Yuniar, L., Fitri, D. W., Arianti, J., &
Wandasari, A. (2022). Psikologi Komunikator. Journal Analytica Islamica,
11(1), 157�165.
Nimrah dan Sakaria, S., Kunci, K., & Budaya
Patriarki,� dan. (2015). Perempuan Dan
Budaya Patriarki Dalam Politik (Studi Kasus Kegagalan Caleg Perempuan Dalam
Pemilu Legislative 2014 ). The POLITICS: Jurnal Magister Ilmu Politik
Universitas Hasanuddin, 1(2), 2407�9138.
Nurcahyo, A. (2016). Relevansi budaya patriarki dengan
partisipasi politik dan keterwakilan perempuan di parlemen. Agastya: Jurnal
Sejarah Dan Pembelajarannya, 6(01), 25�34.
Retyaningtyas, L. W. (2018). Peran Jejaring Feminis Asia
Pacific Forum on Women, Law, and Development (APWLD) dalam Merepresentasikan
Hak Asasi Perempuan. Jurnal Hubungan Internasional, 11(1), 73�90.
Susanti, H. D. R., Ubaidillah, L., & MH, S. H. (2021). Perlindungan
Hukum Pekerja Migran Indonesia Terhadap Jaminan Sosial Berdasarkan
Undang-Undang Nomor 18 Tahun 2017 Tentang Perlindungan Pekerja Migran Indonesia.
Hukum.
Tuti, R. W., & El Adawiyah, S. (2020). Kepemimpinan
Walikota Surabaya Tri Rismaharini Sebagai Model Birokrasi Efektif. Perspektif
Komunikasi: Jurnal Ilmu Komunikasi Politik Dan Komunikasi Bisnis, 4(1),
73. https://doi.org/10.24853/pk.4.1.73-82
Yin, R. K. (2012). Applications of case study research
(Vol. 34). sage.
|
Copyright holder: Siti Sahra
Musa, Sa'diyah El Adawiyah (2024) |
|
First publication right: Journal
Transnational Universal Studies (JTUS) |
|
This article is licensed under: |