Analysis Of Habib Jafar's Da'wah Message In Login Program At Youtube Chanel Deddy Corbuzier

Abstract

In today's digital era, social media has become a popular platform to convey messages and information to audiences. One of the contents that is often encountered is da'wah delivered by religious figures or ustadz. One well-known figure is Habib Jafar, who often delivers da'wah messages through the Login program on Deddy Corbuzier's YouTube channel. In this context, it is necessary to analyze the da'wah message conveyed by Habib Jafar in the program to understand the characteristics, objectives, and effectiveness of the da'wah message conveyed. The purpose of this study was to analyze the message of da'wah conveyed by Habib Jafar in the Login program on Deddy Corbuzier's YouTube channel. This research uses a qualitative approach with content analysis methods. The data used is a video recording from the Login program featuring Habib Jafar's da'wah. Researchers will analyze the message of da'wah conveyed, including content, delivery style, and communication strategies used. The results showed that the message of da'wah conveyed by Habib Jafar in the "Login" program on Deddy Corbuzier's YouTube Channel had strong characteristics, clear goals, and effectiveness in reaching the audience. This program has succeeded in being an effective tool in conveying religious messages to the audience in an interesting and relevant way, as well as having a positive influence in motivating the audience to practice religious teachings in their daily lives