The Influence of Payment Gateways and Ease of Shopping on Customer Satisfaction at the UP2BEAT Marketplace

Abstract

Up2beat is an online fashion center that provides high-quality clothing according to the latest trends, with a variety of styles for all walks of life and collections of men's, women's and children's clothing. In addition, they offer fashion accessories to complete the look, while prioritizing environmentally friendly practices and good work ethics standards. This study tests and proves whether payment gateways and ease of shopping influence customer satisfaction in the Up2beat marketplace. The method used in the research is quantitative with an explanatory research approach. The data collection techniques used are questionnaires and documentation. The data analysis technique uses multiple regression with the help of SPSS software. The results showed that the payment gateway factor and ease of shopping explained 94% of customer satisfaction. While the t test simultaneously shows partially and simultaneously that payment gateways and ease of shopping affect consumer satisfaction. Even though there is a significant influence between all these variables, of course, it is also necessary to look for other factors outside of payment gateways, ease of shopping and customer satisfaction