Storynomic Strategy in the Digital World: A Study on Instagram Reel in Increasing Audience Attraction and Potential for Ordering Products Based on Indonesian Language and Literature

Abstract

His research aims to investigate and analyze the strategy of utilizing Storynomic in the context of Indonesian language and literature through the Instagram Reels platform. Storynomic is an approach that combines narrative and economic elements to build engagement and captivate audiences. In the digital era, Instagram Reels has emerged as a potential medium for presenting compelling stories to promote language and literature-based products or services in Indonesia