The Potentials and Challenges of Gastronomy Tourism Development in Jakarta Portuguese Village (Kampung Tugu)

Abstract

This study examines the innovative development of gastronomic tourism in Kampung Portugis Tugu, North Jakarta, focusing on the community-based tourism approach. Kampung Tugu, home to a unique Portuguese-descended Betawi community, has a rich cultural and culinary heritage, offering a distinctive opportunity for gastronomic tourism. The research aims to explore the potential of this community's culinary traditions, including dishes like Pindang Serani and Gado-Gado Siram, and to design an innovative tourism package that integrates cultural heritage with gastronomy. Through qualitative methods, the study investigates local culinary practices, the community's role in tourism, and the challenges in developing sustainable gastronomic tourism. The findings highlight the importance of community involvement, the need for innovative marketing strategies, and the development of authentic gastronomic experiences to attract tourists. The research offers valuable insights for policymakers and tourism stakeholders in leveraging Kampung Tugu's gastronomic potential for cultural preservation and local economic development.